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Building an Effective Business CaseAnalyzing and Communicating Business Opportunities
Course: 212
Type: RealityPlus
Duration: 3 Days
You Will Learn How To
- Analyze, create and communicate a successful business case to meet your organization's unique needs
- Translate a concept or initiative into a range of viable options for achieving organizational goals
- Identify and compare costs and benefits of alternative solutions
- Apply risk assessment techniques to forecast and mitigate potential problems
- Prioritize alternative solutions according to key decision criteria
- Present the business case effectively to critical stakeholders to gain acceptance
Course Benefits A business case is a tool for projecting the financial and business consequences of an organizational initiative. Organizations can miss valuable opportunities and make less-than-optimum decisions because of poorly constructed and communicated business cases. In this course, you carefully analyze initiatives to construct a clear business case that enables organizations to make better decisions. You also apply a library of tools and templates for real-world application.Who Should Attend Business analysts, project managers and anyone who creates business cases to justify investment in a program, product, or purchase; plus, business and technical evaluators who evaluate and report on business cases.Throughout this course you are immersed in a computer- and video-enhanced experience which simulates a real-world business case analysis that yields tangible work products and deliverables. Activities include:
- Developing and presenting a real business case
- Analyzing your stakeholders
- Applying key interview skills
- Determining user scenarios for the proposed process or product
- Identifying and prioritizing alternative solutions
- Performing cost-benefit analysis
- Capturing and prioritizing risk using a business case Risk Register
- Prioritizing alternative solutions to align with key business criteria
- Creating a persuasive executive summary
Course 212 Content
- Fundamentals of a business case
- Where the business case fits into the project life cycle
- Recognizing decision makers
- Business case as an Organization Process Asset (OPA)
- Focusing on the required elements
- Examining the role and value of the steps
- Clarifying the business drivers
- Proving that benefits are realized
- Harvesting stakeholder perceptions
- Collecting the business requirements
- Creating the problem and opportunity statement
- Writing business requirements
- Identifying business-level stakeholders
- Eliciting tacit knowledge from stakeholders
- Structuring and interpreting the scenarios
- Diagramming as an effective tool
- Practical tools for researching alternatives
- Investigating your options to derive alternate solutions
- Categorizing tangible and intangible benefits
- Evaluating and selecting financial appraisal methods
- Creating a benefits rationale
- The impact of time and risk
- Four common financial analysis tools
- Creating a cost model
- Creating and using a risk register
- Applying the risk assessment matrix
- Framing risk with your stakeholder analysis
- Aligning risk evaluation results with stakeholder point of view
- Evaluating three common decision-making models
- Heuristics: rule-based decision making
- Prioritizing and selecting alternatives by key decision criteria
- Aligning the business case with decision processes
- Selecting the business case delivery methodology
- Outlining the format and contents
- Overcoming the business document paradox
- Minimizing content to get maximum results
- Avoiding common mistakes
- Applying fundamental tools and techniques
- Revisiting key decision maker hot buttons
- Preparing the message
- Sequencing the content
- Tailoring your presentation to the audience
- Communicating your case with confidence
- Templates to build powerful presentations and wall-walks
- Validating your presentation
- Practicing your role
- Generating feedback for improvement
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The PMI R.E.P. logo is a registered mark of the Project Management Institute, Inc. RealityPlus is a trademark of Learning Tree International.
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